Relevant key performance indicators for decision making – dashboards


Problem Most SMEs do not have structured information with relevant Key Performance Indicators (KPIs) and dashboards to their tactical and strategic decision making process. For example, in a particular company, there were no up to date specific data to allow its salespeople performance improvement, since it was not only the sales results that were important to measure. Thus, there was …

Gestão comercial

Commercial information to support decision making


Problem A small commercial company that sells to more than 300 customer stores throughout the country had difficulty managing customers, namely having access to sales history and knowing which customers should be visited at the time, what business conditions were possible to offer and what results they were getting. This lack of information generated many visits to unnecessary customers and …